Distribution generally refers to the manufacturer or distributor and the supplier agreed to the terms and provisions of the purchase and sale of specified commodities region. In the distribution of cases, suppliers and distributors is a buyer-seller relationship between. Relations from a legal sense, between suppliers and distributors is my relationship to my dealers in the name of the purchase of goods, in the region provides resold, it is also the name of their own, the value fluctuation and other operational risks to the dealers themselves.

Distribution can be divided into general distribution and exclusive distribution. In the case of exclusive distribution, the general will require a minimum number of transactions distributors shall not distribute competing products of other suppliers.

Agent is the agent or client has been granted to agents of "selling goods proxy" in the competence of sales agents agents agents to collect client orders, sales and marketing for the related business. Acting in the contractual relationship with the distribution of continuity and long-term, fixed sales region, and the trading volume restrictions, restrictions on unfair competition, etc. have in common, so in actual practice, some people will mistakenly be confused with the distribution agent.

Channel of distributors and agents of the brokers are

Dealer

★ independent operators

★ have ownership of goods (bought out the manufacturer's products / services)

★ operating profit

★ variety of operating

★ process from operating activities or rarely restricted by the supplier

★ with suppliers, such as the right to select

Agents

★ is not necessarily an independent body

★ do not have the ownership of goods (manufacturers agent Products / Services)

★ earn a commission (percentage)

★ suppliers by operating activities to guide and limit the

★ larger power supply

From the manufacturer to the retail end of the channel way

1, manufacturers, distributors → Consumer →

2, manufacturers distributors → → → Consumer Agent

3, manufacturers Agent → Agent → 1 → Consumer → dealers

4, the manufacturer level → Agent → Agent → Agent 2 → ... → Distributor → Dealer → Consumer points

Agent is divided into general agent, regional and sub-brand agents, agent itself, such as the establishment of the provincial branch. The establishment of agents can be risk-sharing companies to pull together manufacturers and agents in order to reduce the market risk of the operation. Levels in the agents, in addition to the establishment of the total generation, the agents can also be a channel mode in accordance with manufacturers, agents or regional level under the Agent and at the same time to co-operate with the terminal sales. In this way, agents from the simple into the distribution channel management functions with the defenders, with the exception of business management, the agents also have the brand management, marketing management, service connection, the functions of financial management.

Agent system and distribution system can also mutual penetration of various sales channels is the main difference between the agents or distributors increased level. At present, manufacturers agents and distributors for the management of the main focus on price and supply management, for staff training and advertising and will also provide some support. For agents and distributors, its profit was mainly profits from the sale, rebate, installation and maintenance services.
 
Distribution and the distinction between agents

Specifically, agents and distribution of the main differences between the following points:

(A) the agent is an agency relationship the two sides, and the distribution of the two sides is a buyer-seller relationship.

(B) Acting on behalf of a client or vendor sales, a contract of sale, and dealers are selling their own name.

(C) the agent's income is commission income, while the income of dealers is the difference between the income of the sale of goods.

(D) relations from a legal perspective, the principal acts of agent behavior that is, between agents and the third occurred in the mandate of the legal consequences of civil acts attributable to the client (supplier), while dealers and users occurred between the legal consequences of civil acts shall bear its own.

The difference between dealers and agents are not involved mainly in the ownership of goods. Acting only in between the seller and the media play a role in the composition of trade, obtained commissions. Refers to the distribution of products operated by the independent property rights.

For example, sell your cabbage in Beijing.

I will give you small amount of 0.1 yuan, 0.8 yuan a catty retail market. And you already signed contracts for the procurement of 100,000 and 100,000 deposit to me. Apart from you, I am not going to supply to Beijing, but you must be within 3 months I have mentioned already enough of the cabbage 100000, or in my margin. 15 I will give you price protection. 100000 jin how to sell it, how publicity, how to advertise your thing. Sell well, under a new variety is also sold to you. So, you are the agents.

I'll give you 0.5 yuan a catty, Haidian District, is a delineation of your sales region, 5000 a month enough to give you 0.1 yuan jin rebate, the price I will give you price protection. I also provide you with propaganda support. You try to sell it. So, you are a dealer.

Distributors and agents in addition to the ownership of goods have different, there are the following:

First, to obtain the profits of the two different ways, the former is the fare increase sales, operating profit was. The latter in accordance with the provisions of the sale price and earn a commission that is the so-called royalty;

Second, the operation of the two different powers, which can be engaged in a wide variety - and even competing goods business, the latter category business less competitive brands generally do not operate;

Third, the two companies controlled by varying degrees of difficulty; the cost of inputs for the two different