(A) of the reasons to buy

1, with a good impression

     Customers to buy shoes, above all, a lot of time with the brand, corporate image, followed by the impression, feeling it was "like" or dislike for the purchase of psychological or personal hobby to buy, and the customer's hobby is not Set in stone by its curiosity, longing, the sorry, burnout sentiments, and other constraints and the impact of today and tomorrow, and in the first half of the second half of this year and next year may be different. Shopping should pay attention to staff and customers happy together, with melancholy, with, alas, will always live in the hearts of customers.

2, with new and hate the old

     Is a new and hate the old human nature and instinct. Shopping should firmly establish the "not ever, just once," the awareness of the need for flexible guide ways and means to make full use of their innovative nature of this adventure, to keep customers new products and new packaging products .

3, with emotions

     Rational to guide the way and guide the way the organic integration of the feelings and the feelings of great importance to the full guide, a good impression of the product before selling. What has been described as "a good product does not necessarily sell, not a bad goods nobody wanted." In the United States have a shoe company in marketing in trouble after the appointment of a person to do名叫弗兰西in charge of marketing. Francis arrived after careful analysis of the characteristics of customers: emphasis on "emotional Sales is better than selling shoes." Sentiment has launched a female, male emotion, a sense of elegant, sexy field, a sense of calm, relaxed feeling, a sense of the young and other Types of shoes has given rise to a strong psychological effect customers, the company has brought to the climax of the sale. Francis said: "I want to sell the customer is satisfied with this spirit products, shoes and such tangible goods so that customer satisfaction is only a means."

(B) the reasons for not buying

1, and the goods are not motivated to buy:

     A, looks less;

     B, seems to be too low;

     C, looks older:

     D, the feeling is not high:

     E, did not feature;

     F, good color.

2, and guide the officers did not buy motivation:

     A, staff guide the eye much attention to the guests:

     B, guide officers to speak too casually;

     C, guide officers do not have the expertise:

     E, absent-minded guide staff;

     F, guide staff whispering:

     G, there is no doubt note that Visitors:

     H, so that guests waiting:

     I, failed to appreciate the meaning of the guests:

     Ding, guests and squabbles.

3, and franchise stores do not buy the motive:

     A, dirty store, shoes are displayed samples of the dust:

     B, the color of people hate shop;

     C, shop feel too old:

     D, no interesting style;

     E, no new species

     F, no features;

     G, although there are characteristics, but the store features detest people:

     H, shops bad atmosphere.

(C) do know shoes feet

     Center of gravity forward - easier to wear toe Department, plus parts of the desirability of toe pad, the center of gravity back to invade the body.

     Flatfoot who one by one Jiaoxin shallow flatfoot can be used Jiaoxin parts of the arch insoles to be reinforced and improved.

     Foreign words one by one because of the foot are easier to wear shoes outside, in order to cushion the lateral feet of reinforced.

     Eight feet in each of those easier to wear shoes inside, the inside of his legs in order to increase reinforcement of the pad.

    After dumping the focus of those who wear it easier for them one by one heel Department, it is appropriate for the site plus heel pad, so that the body center of gravity forward.

     IBM's U.S. marketing staff of the request: "Thinking! Thinking!! Thinking!!!" Said one marketing expert pointed out: "mediocre marketing staff is a common feature of the lack of thinking."