"Men and women are different" Skills

As the men and women in the physical, psychological development of the differences in the family as well as the responsibilities and obligations, in the purchase and consumption of psychological very different.

Male consumers generally have clear objectives, in the process of buying the rapid formation of the motivation for their choice of a strong self-confidence. When the purchase of several motives conflict, but also be able to decisively deal with the rapid decision-making. In particular, many male consumers do not want to "over" do not like to spend a lot of time to choose, compared even to buy shoes a little problem, as long as the overall situation has nothing to do, not to pursue claims. Male consumers in the purchase activities, changes in the state of mind as a strong woman, emotional relatively weak, few of the impulse buy, and very few go back on the phenomenon of return. For male consumers of these features, the guide should take the initiative received a warm, positive recommendation, details of styles, features, such as working to promote the rapid completion of the transaction, male consumers have to be done quickly to meet the psychological demands.

In the purchase process, women are vulnerable to consumer sentiment for the environment and atmosphere, an advertisement or a group of people rush to buy each other scenes, may lead to female consumers, especially young female consumers of an impulse purchase, the female consumer Those who regret the purchase and return more common phenomenon. At the same time, consumer emphasis on women's shoes and the aesthetic appearance of the image. When buying shoes, which called for the perfect shoe with a sense of the times, leading the trend, but also from the practical to measure the size of the value of goods and self-interest. This is the female consumers go into the shop east of the West shop, to go over, pick out the seizure seized, the delay can not be purchased under the determination. So in the guide customers to receive women, need more patience and enthusiasm, a more thoughtful and meticulous service; not to rush to complete the transaction, giving them enough selection, compared to the time trying to satisfy their psychological truth.