Consumer customers need to have a mental activity, resulting in the consumption behavior of customers, and customers of consumer behavior and attitudes of customers decided to buy, so we need to explore the attitude of customers in consumer behavior. Let us put aside the attitude of the consumer behavior of customers into the habit-based, rational, emotional, economical four categories.

Used to type: the attitude of the performance of consumer behavior to customers on a long-term or long-term brand of shoes to patronize a particular store franchise, will not easily affected by external factors or to persuade others to change consumer behavior firm attitude. Once such an attitude will be particularly strong form, unless the closure or relocation of the franchise stores, all of a sudden deterioration in the quality of leather shoes by the doctor looking to make big changes, or else their attitude will not change.

Type of reason: consumer behavior such as the performance of the attitude of the customers will not rely on advertising and a friend's advice, but according to their own knowledge and experience, knowledge of leather shoes for analysis, to measure discrimination, many of the trademark shoes, Performance , Quality, appearance, price, variety, and so have some knowledge, and then make a purchase decision. Such customers more for a wide range of knowledge, high culture, they are usually all kinds of shoes on the quality and price sensitive than the response to rapidly calculate the real value of the shoes and the gap between the price.

Feelings of the type: that the attitude of the performance of consumer behavior to customers vulnerable to external environmental conditions, receptive to the views of others, such as vulnerability to attract advertising and other publicity. At the time of purchase, often a shoe, such as style, color, and prices to attract strong, have a desire to buy and quickly made the decision to buy. Therefore, this part of the customer because sometimes emotional purchase and regret it.

Economy: this attitude of the performance of consumer behavior to customers from more than economic considerations to buy, their prices more sensitive to the price of the purchase consideration is the main choice. If some customers to buy high-end shoes expertise in order to seek a good name for fashion, to show their economic strength and status, or to satisfy their psychological needs; some customers to buy shoes in order to deal with low-grade or inexpensive, to meet their own needs.

Economic and emotional attitude of the customer-buying, but also have a good grasp of the attitude. Excess of those customers to buy cheap shoes, to tell them the reasons for the price, at the same time advised them to buy appropriate, must not be profit-seeking, only sold as soon as possible, and to cast aside the interests of customers. For customers to buy high-end shoes, carefully made it clear that the benefits of goods, use, so that customers bought the shoes are to spend "value." For those emotional, like to see the shoes on customers rejoicing turn, may wish to make a few more Genta Liao, as far as possible so that he quiet down, and then introduced the shoes, so he was feeling more calm state of purchase. To know that to win the trust of customers is more important than sales, for repeat buyers to make more profit franchise stores.

On the other hand, buy-rational attitude to deal with difficult customers. Such customers, staff do not have to purchase too many, but for him, because they are experts, he pointed out that the shoes may be less certain, should guide officers asked him to tell the shoe is less than the nature of the problem, If the problem is very important, we will no longer be sold. "Thank you for your kindness, we will certainly provide a better shoes, you have to repay the interest ... ..." This commitment Qingzhenyiqie than any pointless to argue more forcefully.