Background: From 1978 to 2008, 30 years can be described as the land of China has undergone enormous changes. Looking back on 30 years of reform and opening up the pace, we trace the historical changes in the background, or a recollection of the history of our state, those familiar memorable moment in the past, the deep sense of pride and a sense of achievement would have been felt. This represents China's past 30 years the development of social changes and the times have long records need not ambitious vocabulary to describe. During this period, the household sector are also earth-shaking changes have been rapid development of these home in the rich experience of life experience and insights after years of washing, this warm years past, today has become extremely emotional at the time recalled.

Editor's Note: The furniture in the territory of China, the Su-south Foshan Shunde, the north is Langfang Xianghe, east Xuzhou calabash mouth, west of Chengdu Wuhou as a quarter of the world market today, Liaoning also has developed into a " China's furniture industry base "of the furniture industry distribution," good furniture Northeast-made "has long been singing the national slogan. All honor the arrival of a person's name can not be left unrecognized - He is one of the Liaoning Provincial Furniture Association, Wu Shu-Zu.

Wu Shu-Zu, Liaoshen furniture industry leaders in the region, accompanied by the furniture industry in the past 20 years the course of development, not only witnessed the growth of the furniture industry, the development of witnesses, but also furniture industry association founder, is the most say in the industry A.

Moderator: Hello, president, recently a lot of home industry, entrepreneurs and industry pioneers are invariably recalled the beginning of the furniture industry, the development process, then the development of the industry as a central figure, presumably you are most of the voice, can give us about the furniture industry was under the market environment?

Wu ancestral tree: It should be said that reform and opening up, China practiced a planned economy in China, including production, circulation and consumption needs are carried out according to plan, and the furniture at that time also did not form a very independent industry. Furniture of this period is often in the department store merchandise and store in a small corner of the sale, and then a lot of things are necessary in order to supply tickets at that time not only very few varieties of furniture, furniture style very single, I remember those days We need to buy furniture for marriage are "a number of legs" calculated, like what five cabinets, desk and so on all need to play furniture carpenter, and you want to choose the furniture styles are almost similar, no distinction. However, the reform and opening up in 1978, started slowly internally there have been some individual craftsmen, the market is also beginning to show some active situation, the furniture industry this time has gradually turned the corner and development. It should be said that the furniture market is improving gradually in the period up, the market began to shop around the situation, and this time the prosperity and development of the market is a very fast pace, the demand for people's lives have begun to gradually improved.

Moderator: It seems that everything was a recovery situation, the association is formed during this period it?

Wu ancestral tree: it can be so called, was just from a planned economy because the big box out, the pace of development of the whole industry very quickly, in the furniture industry, the development process began to appear on this or that problem.

I remember that from the beginning of 1986, China's state-owned economy has started to shift, this time for the furniture industry is concerned, they also need opportunities in this change to gain greater development, of course, no longer simply be confined to the large number of furniture enterprises, this time the industry more pressing needs an appropriate organizational structure to maintain the furniture industry to protect the healthy and orderly development of the industry continues, it was very similar to an association need to form such a good platform for the realization of the idea. At that time, the parties concerned in accordance with the requirements of the municipal government, it is necessary to set up the idea of association of furniture at this time also began to form. Since 1986, we like a lot of furniture business contacts gradually, initially all of us is to use the simplest way to run a family themselves, to speak to them why do we have to set up associations, so why should we build a platform to build the platform Enterprises will be given after which a good development opportunities. And at that time is 1.1 points to explain to everyone that conditional on the car when we go to, no conditions, when the general we are all his own bike to a business of an enterprise to contact, because at that time were very young, but heart is with you want to make something of the mentality, so it was not thought very hard. I remember when we contacted a whole winter, in the entire winter, we are also a lot of the furniture industry with the establishment of closer ties.

In early 1987, when the first true sense of the show in Liaoning Industrial Exhibition was successfully held, because in the past in hosting the show when the exhibition are often state-owned enterprises and collective enterprises, we participate in exhibition are generally assigned a higher level, and The exhibition started some form of private enterprises and products, so at that time, the effect and impact of the industry are also very good. At that event, the leadership to see the show run so well, but also to see at that time the development prospects of the furniture industry, in which case, we really need to set up an organization, and then at the time of the establishment of the organization called "the furniture industry, Cooperative Group "The main duties is to promote quality standards to enterprises. Then we will declare Light Industry Bureau and the hands of the civil affairs department, to wait until after the adoption of the relevant departments, we started to operate a number of specific work, until the association officially forming in 1988, I remember at that time to pay "for the Mission Management Office", which that is, the predecessor of the Association now. Because this time the association has been a corporation, so very strict system of association, in the competent authorities under the guidance and supervision are becoming increasingly standardized, in March 1988, Shenyang was set up in Shenyang City Furniture Association. And then from 1978 to 1988 period, the Chinese furniture industry has gradually realized the transition from a planned economy to a market economy, the success of the transition. At this point, the furniture associations throughout the country have begun to set up one after another, Liaoning furniture industry together with the national furniture industry entered a new stage of rapid development.

Moderator: It should be said, you is not only the furniture industry in Liaoning亲历者is founder of the Association of furniture, from your experience who can see the entire furniture industry development and changes in the industry for so many years you have no special memories experience?

Wu ancestral tree: in the furniture industry, for so many years, now in retrospect is filled with emotion, recalling the original business, now the largest is a very gratifying feeling. Because I had just come back to the rural countryside was assigned to the association, so at that time on one line to do their job well, the leadership accountable to the smooth completion of all things, this may also be very young at the time, it is the work of passion, to start things to also always have momentum, when only three staff associations, so we often traveled all over the urban area on a bicycle to affiliated enterprises, in particular, many enterprises have set up factories in the suburbs, so when we wanted to go to far go to the outskirts of local enterprises, recruiting members. I remember one year when the coldest winter, I and my colleagues in the outskirts of the Association on the road bike bar is broken, it was the wind and cold, big days, but in the vicinity of enterprises, especially good for our frank and well-wishers very popular move, and then the day is to catch up with their pig, so we ate was rice, and was also warm, and very popular at that time moved on, think that as long as good faith toward others, and seriously do something, it can always be good treatment. Since then I have always been warned their own and those around us, people no matter what time you must let others feel the sincerity and abuse No matter what you do, if you are doing in good faith, those around us will definitely will respect you, this is not only the attitude of doing things, it is the principle of life.

Moderator: It is because you do things in life attitude, so that the whole industry will respect you, Liaoning furniture industry, the centripetal force will be so great. It is understood that in the recently held China Furniture Association's 20th anniversary celebration, you won the China Furniture Association awarded the "Special Contribution Award", for this honor, you is how to treat the?

Wu ancestral tree: not so much honor, but more is better to say that this is a responsibility and encouragement, the furniture industry in Liaoning now has grown more than 10 years, and next year is the furniture associations in Liaoning Province of the tenth anniversary of the establishment, said that ten years is a starting point, then the next starting point, we should move towards what direction? At this point is hard to think we need a big problem.

It should be said that the furniture industry in Liaoning from the initial starting point for the development of the advanced level, the centripetal force of Liaoning enterprises is very important. Liaoning furniture industry began to develop from the 80's can be said that so far has undergone several major turning point, but several times a turning point in my most gratifying is that those companies are good efforts stopped, and be good to survive the greater development. First of all, the first turning point in the mid-and late 80s, when as China Furniture Association and the Association around the furniture have been established, at that time mainly in light industry dominate the market environment, especially in the furniture industry, all walks of life can be letting a hundred flowers bloom, but This is in a prosperous and disorderly competition, a state of disunity, so at that time on the quality of the product can hardly guarantees the quality of products it is difficult to identify the distinction, but because the association of the relevant regulatory authorities appear , the furniture also began to quickly form a new industry, and increasingly showing strong prospects for development.

Turning point that should be said to be saved at the time of the furniture industry, and a subsequent turning point can also be said that the furniture industry, the true meaning of a symbol of maturity marks. 80 years from the late 20th century to the mid-90s, through the use of exhibition economy has become the furniture industry was a major bright spot of development, and this is also really for the furniture industry has brought some good opportunity. At that time, such as nationwide Furniture Beijing, Tianjin Furniture, Guangdong Furniture endless variety show to start. But at this stage, Shenyang in Liaoning as well as the Northeast distribution center for the furniture industry, but also before and after successfully held a total of more than 30 types of furniture fairs, the success of these events was not only greatly promoted northeast Furniture trade exchanges between the mine and furniture products display and sales, but also very powerfully bring the surrounding area furniture industries. As the then舒丽雅furniture, Meng Bao mattresses, furniture, etc. Weyerhaeuser were developed rapidly during this period and get a firm foothold of. I remember that in the early 90s, the furniture industry, the development of very fast, I can still remember the late 89 early 90's that "Magnolia Furniture Show," has very good results at the time was also of great importance to the relevant government departments, since then a lot of furniture products also from the department stores, shopping malls corner of the location of the sale to develop into the mature size of the furniture market. And this change, but also in Liaoning Province has become the revitalization of the furniture industry, the future of old industrial bases in Northeast China is one of the pillar industries of the key turning point. In the second period, Liaoning, Northeast China furniture industry than in other regions as early as the furniture industry and the pace of development is not only faster, and naturally become the country's important furniture production base in Liaoning for the latter was "China's furniture industry base," the honor to lay a solid the one, and become a true hub of Northeast furniture.

The third turning point was in the 20th century, the mid-90s, when the Chinese Furniture City in Liaoning Province as a representative of the establishment of well-known market has become radiation northeast, Inner Mongolia furniture distribution center. At that time, these establishments have a fixed appearance of the furniture city, then let more furniture industry has a new impetus to the development, at the same time it also for the furniture industry scale, brand development has laid a good foundation for the circulation, it can be said at the time enterprises to build an excellent platform. By the fourth turn on it can be said that the 21st century, and away from us now Recently, we all know it most. With the hi to Habitat, the international home Saez (see map), Gabriel home furniture brand franchise stores, such as the gradual emergence of stores, product branding, home of specialization is also a growing recognition by everyone. But this time the brand furniture constant presence, as well as mature furniture mall expansion, but also gradually change the existing business model, especially the surprise House (see map),红星美凯龙(see map) and other "home giants "have been stationed in the after market category furniture unprecedented prosperity, but also extremely tough competition.

So this time Liaoning Furniture Association or my personal or access to this kind of honor at this time is another pressure, said the Association is to take half a step in the enterprise, going too fast, enterprises can not keep up , and go slow, then lost the significance of association exists, it is now, how will the Association's functions and maximum power of good: those companies did not expect things before raised; those enterprises want to do , but did not do a good grasp of things to help them do a good job; those enterprises urgently needed things to do practice, and regard it as their own thing to do, these are associations need to consider the matter at present.

Moderator: It should be said that the financial crisis spread, the current furniture industry is also gradually beginning to show a low ebb, it should be said at this time the morale of the furniture industry with the greatest need for exciting, you hold at this time how the furniture industry's platform?

Wu ancestral tree: It should be said that not only is the furniture industry, the economy as a whole are now in varying degrees by the financial crisis spread and impact, because the overall economic forms are not optimistic, so the furniture industry, the current status quo can only be said to be temporarily plunged into downturn, it can be said that the crisis, but from another perspective may be a turn for the better. Because the development of the industry will inevitably go through several stages and changes, as before, as I have summed up the industry since the reform and opening from every changing once again able to gain better development, no matter what kind of changes in the development of those the real strength of the enterprise will never fall, and those who are facing at this time to re-shuffle and survival crisis also happens at this time to seriously study and reflection, when we follow up the victory is also a good opportunity. Like the furniture industry appears to have been from the beginning to show the status of a very mature market, particularly in the Northeast, in Liaoning, we have a mature market experience and a very good market environment, and convenient transportation, and human environment, high-quality personnel are the rise of the brand has created a very good condition, so I think that "winds know Jincao, Luyao horse", the entire furniture industry will certainly be able to challenge in the development of even better.

Moderator: President, look back on this development process, it should be said now is your deepest feelings, can use words to describe your feelings been served?

Wu ancestral tree: the greatest feeling is: happy. And business contacts, we have seen these enterprises valuable, they are happy to believe that the association, I believe I am, this is my very gratifying; when consumers have problems when the association will take the initiative to find the association for help to resolve the deal with some thing, this time the attitude of the consumers association was also pleased, because they are believed Association, the association can speak for itself as an act of known neighbor to the same view, this is our great pleasure to see.

From the past to the present 20 years of change, the consumer rights awareness, and more rational consumption, and enterprises have their own corporate image and product quality, services are also increasingly focused on, and the public at home aesthetic level are getting higher and higher, and this is what I am more pleased. As far as I am speaking, in their limited energy Lane for the furniture industry to do something, that is my biggest wish. Whether it is in the furniture industry, or do other other things, I always believe in one truth: to do more practical things for others, let others feel your personal good faith, as long as it is with this mentality to do something, anything will do well, anyone can convince you.

Moderator: Thank you very much ancestral seat of the president talked about today, very simple words but it is the most profound truth. We also hope that the furniture industry in Liaoning Province in the future under the leadership of the Association of furniture, roads become smoother, so that "good furniture, Northeast made" across the country this banner still fluttering, and become the revitalization of old industrial bases in northeast upsurge in a dazzling pearl.

Personal Profile: Wu Shu-Zu, China Furniture Association, vice chairman of the Liaoning Provincial Furniture Association, in 1987 in Shenyang City Furniture Association, as Secretary-General, as in 1996 in Shenyang City Furniture Association, since 1999, worked for the Furniture Association of Liaoning Province.