A "world factory" of the Chinese furniture manufacturing, Europe and the United States with the financial environment continues to deteriorate, decline in export orders have been blocked, the establishment of export trade in China's export-oriented economy, has encountered unprecedented difficulties. Down the stock market, real estate , the factory stopped production, the proud 30-year high growth of GDP decline, and labor-intensive plus extensive furniture manufacturing industry in China increasingly affected by the surface, but also into the industry's attention.

Factories, stores, distributors as a common economic interests of the Community, in the spent quite a long "honeymoon period" after the beginning of the confrontation emerged disharmony. Guangdong, Hubei, Henan, Shandong and other provinces, from south to north, occurred one after another dealer in the store lights, close the incident strikes. In order to trigger a financial crisis, factories, stores, distributors appears three completely independent, but the interests are inextricably linked body is left alone to face alone, or rely on each other to tide over the crisis heating thinking.

Sales continue to bottom down in the interview, I encountered the problem is most difficult to do business. The first half of 2008 can be said to be a price increase, the price insurance profits in order to survive as a dealer price of the new topic of discussion. The new "Labor Law" into effect, the Government has a strong measure to pay social security payment system overnight so that the profits of furniture manufacturing enterprises has shrunk considerably. Followed, water, electricity, raw and auxiliary materials, such as wage labor, like dominoes fall uniform price in the first wave of price hikes, furniture manufacturers and resolve to cope with price pressures, after two major price adjustment, the national macro-stock and property markets, unexpected regulatory policies. For a time, the stock market plunged, the property market were empty, and the trading volume made a substantial shrinkage of a large number of investors and consumers who demand rigid continued into the wait-and-see period, the macroeconomic level, the confidence index of serious setbacks, the overall household sector into the relative stagnation .

The first attacks that are cold stores and dealers. Stores to reduce the flow of people, distributors decreased trading volume, lower margin to allow a comprehensive store and distributor of pressure on the operation of an unprecedented feeling. Wuhan their large-scale stores nationwide as an example, in an interview with the author, the distributor generally reflect the increasing loss of face, the whole situation in the formation of 1:3:6 store operator, that is, as a distributor to make money, the three distributors into capital preservation,六成Dealer loss. Other stores in Wuhan, the current situation can not be optimistic, but the decline in trading volume has begun to hurt and loss of confidence in the operation of distributors. To "11" Golden Week as an example, according to incomplete statistics, the whole store and the Wuhan City in 2007 compared to the same period, the amount of all store transactions general decline 20-35 percent, as high as 50% of individual dealers, "Kim Gu "no payments," Silver 10 "no silver, generally optimistic about the industry's" Golden Silver 9 10 "has lost its place. Crisis is an indisputable fact, the crisis bottomed out yet? The answer so far has not been clear, the consumption environment and consumption capacity of the downturn at the end of Where? Factories, stores, dealers are looking for. Difficult for individual small groups of large anti-wave of financial crisis on the impact of China's national economy has been felt across the country are in the midst of the industry to call for "cool" sound of the insistence of difficult. As a traditional furniture manufacturing industry is not only dealers have difficulty, at present a number of local individual dealers to address the financial crisis in the negative implications of the store taken against excesses, stores also have something to say.

Wuhan furniture retailers have "big brother to take the lead," said group vice president of home OUYAD Peng Hui in an interview with this reporter said: dealer business and the poor benefit from the current situation is changed by the external environment lead, not a province, a District individual phenomenon, is a common phenomenon in China, have some similarities. As the end of the industrial chain of furniture dealers, directly to the consumer market, the feelings of relatively deeper and more direct and store a pretty good idea. Should be recognized that in the furniture industry chain, distributors are groups, and individual small, the ability to respond to market risk is relatively small, but the contribution of the furniture industry, industry-wide for all to see. Distributors and stores is a community of interests go hand in hand, the Chinese market in the entire atmosphere of a big recession, completely done with the stores were not doing good business in isolation, the side of the store is unfair. Stores in the financial crisis also has its own difficulties, increase rent every year, operating expenses rose, large advertising investment, to carry out frequent promotional activities, these expenses equally troubled enterprises. We hope that in the crisis, stores, distributors work together to help each other in order to achieve a common response.

According to my investigation, some time ago, some provinces and cities in the country, area distributors and stores unpleasant side opposite the incident, although only an isolated phenomenon, its impact can not be underestimated.  The way to resolve the status quo is not the best way to rent store let down one of the means, at best, only one, but by no means a panacea, distributors solve the issue of the survival needs of multi-co-operation of the entire furniture industry. The supply of raw materials from the beginning down a little raw and auxiliary materials, furniture manufacturers that the price slide, so that the rental stores, distributors diluted profits that the industry as a whole with a full range interactions in order to solve the fundamental problems.

Multi-joint dealer warm the surface, the most affected dealers, long term, however, experienced a financial crisis of the Chinese economy will absorb the lessons of history, China's export-oriented industrial structure will have a major furniture adjusted gradually within the transfer of civilian furniture. Moreover, domestic furniture, today's most profitable form of separation of the use of production and sales, manufacturers, distributors sales. If the sale big fluctuations bear the brunt of the financial strength of dealers do not lose out strong, but the real victims are the entire furniture industry. If there were a large number of dealers out of the game, once the Chinese out of the shadow of financial crisis, the Chinese furniture industry's recovery will be a long rehabilitation period.

To actively respond to the financial crisis to help the dealers out of the predicament, Wuhan furniture stores have been introduced to these rescue measures include: reduction in rent, rent-free, to strengthen the advertising investment, let to organize promotions to help dealers to adjust product structure, for dealers to provide a strong safety help over the winter.

In this regard, the Hubei Provincial Furniture Association that when crisis comes, we rely on each other to resolve the crisis heating the hardship, there is great danger in the big opportunity to seize the right time to create a win-win situation. At the same time, he also called furniture manufacturers let join appropriate to allow dealers in crisis lucky to survive at the same time to help others, but also help themselves through difficult times. Furniture Industry Association of Wuhan Bridge Xie Secretary-General pointed out that before the crisis, stores, distributors should establish the confidence of the difficulties are only temporary, mutual understanding, mutual support, enhancing communication and positive attitude is the right way to go. Tide of the economic crisis, the inevitable consequence of the Ebb Tide, "left" for Wang.